Christian institutional leaders — indeed, anyone who speaks to an audience — can learn from the Apple CEO, writes Carmine Gallo.

So what does Steve Jobs do that we all can apply? Here are seven things that are suggested. To read the explanations of each read the full article here.

1. Set the Theme

2. Tell Personal Stories

3. Introduce the Antagonist

4 Strive for Simplicity

5. Create a water cooler moment

6. Develop command presence

7. Practice Practice and Practice some more.

Whether you are looking to improve your sermons or your presentations to a board of trustees, you can improve by using some of Jobs’ effective techniques.